DISCOP AFRICA 2

 en français

The momentum generated by the sold-out inaugural edition of DISCOP AFRICA, which took place in Dakar earlier this year, and the proximity of the 2010 FIFA Football World Cup to take place in South-Africa are reasons enough to organise a follow-up event that will specifically help African TV Stations, Pay-TV platforms and audiovisual content producers take full advantage of the important changes that are currently reshaping television business throughout the continent.

The follow-up DISCOP AFRICA expo will be held from Wednesday 16 to Friday 18 September at the Hilton Hotel in Nairobi, Kenya, and from 2010 on, rest assured that DISCOP AFRICA will take place once a year at the end of February.

The Kenya edition of DISCOP AFRICA will combine 3 days of individual meetings between participants organised in advance of the event by our in-house research staff and a conference programme addressing 5 important issues related to the current development of television business in Africa. Topics to be addressed in the conference programme will include:

• How to create a compelling programming bouquet that can attract viewers and advertising revenues
• How to build and manage an efficient television air-time sales department
• How to establish distribution deals with mobile operators
• The importance of television to provide health care and medical news
• The emerging roles of China, Brazil and India in the African television landscape

In addition, a series of 3 training and case-studies workshops specifically aimed at African audiovisual content producers will cover the formating, funding and distribution of programs "Made In Africa".

DOWNLOAD PRESENTATION ON THE EMERGING AFRICAN MARKET

DOWNLOAD USEFUL INFORMATION ABOUT KENYA

FOR MORE INFORMATION:
Tatjana PAVLOVIC / Head of Sales and Marketing
Cherise BARSELL / Head of TV Stations Relations Africa