DISCOP AFRICA 2013



 
DISCOP AFRICA
DISCOP WEST ASIA

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DISCOP AFRICA 2013
 

SUB-SAHARAN AFRICA

DISCOP NAIROBI MARKETPLACE OVERVIEW

Most of these countries have suffered from last year’s slowdown, but healthy growth in advertising expenditures is expected in 2010 (2,3%) with television attracting over half of the media-buying investments while in Western countries, television advertising only accounts for 30% of all advertising budgets.

A fast-paced digital switchover process, the emergence of viable IPTV models, the staying power of more than four thousand TV Stations, prove that the countries covered by DISCOP NAIROBI are now moving to their next phase of maturity.

Since the early 90s, Radio and Television broadcasting in Africa has slowly seen a departure from the government controlled model. It is only in the past 5 years, however, that the region saw impressive growth in the number of TV sets owned, as well as in the number of television channels available, drawing the attention of international media players as a top emerging territory.

A new African television landscape.

The new African television market consists of over 400 television channels and some 50 major pay-television services providers, headed by market leaders South African Multichoice and French Canalsat Horizons.

80% of television channels in sub-Saharan Africa are run by private broadcasters, and in a few countries - such as Kenya, Tanzania, Uganda or Senegal, state broadcasters are no longer in the dominant position in terms of audience share and advertising revenues. And although imported content still dominates African TV stations programming, we are seeing a surge in local productions for regional programming and the rise of the Nollywood phenomenon, only second to Bollywood in the number of films produced.

South Africa and Kenya were the first to start the process of digital transition in December 2009, and most governments are currently analyzing projects to cease analogue transmission. This gives Africa tremendous potential, and represents a revolutionary way to bring more TV channels and new media platforms to the continent.

The combined population of the 47 sub-Saharan countries covered by DISCOP NAIROBI comprises of over 840 million people. TV ownership remains low compared to other continents, but the current levels (over 40% in 20 sub-Saharan Africa countries) are quickly rising.

  • A population of over 840 million
  • 400 TV Channels located in the region
  • 42 million of television households
  • Over 50 major Pay-TV service platforms (Cable/Satellite/Telcos)
  • 80% of broadcasting businesses are privately-owned
  • Over 300 million mobile subscribers
  • A vibrant local production sector 
COUNTRY
POPULATION
TV HOUSEHOLDS
MOBILE SUBSCRIBERS
 Angola
13 068 161
500 000
8 109 000
Benin
9 056 010
170 000
5 033 000
Botswana
2 029 876
140 000
1 874 000
 Burkina Faso
16 241 811
250 000
3 299 000
Burundi
9 863 117
320 000
838 400
Cameroon
19 294 149
780 000
7 397 000
 Cape Verde
508 660
55 000
277 700
 Central African Republic
4 844 927
250 000
154 000
 Chad
10 543 464
55 000
2 686 000
Comoros
773 407
22 000
100 000
Congo Brazzaville
4 125 916
160 000
2 171 000
Côte d'Ivoire
21 058 798
1 500 000
13 346 000
Democratic Republic of Congo
70 916 439
N/A
10 163 000
Djibouti
740 528
56 000
128 000
Equatorial Guinea
650 702
15 000
445 000
Eritrea
5 792 984
120 000
141 100
Ethiopia
88 013 491
800 000
4 052 000
Gabon
1 545 225
300 000
1 373 000
Gambia
1 824 158
130 000
1 433 000
Ghana
24 339 838
3 000 000
15 109 000
Ghinea
10 324 025
110 000
5 607 000
Ghinea Bissau
1 565 126
N/A
560 300
Kenya
40 046 566
4 000 000
19 365 000
Lesotho
1 919 552
70 000
581 000
Liberia
3 685 076
70 000
842 000
Madagascar
20 653 556
325 000
5 997 000
Malawi
15 447 500
125 000
2 400 000
Mali
13 796 354
150 000
3 742 000
Mauritius
1 294 104
350 000
1 087 000
Mozambique
22 061 450
4 400 000
5 971 000
Namibia
2 128 470
100 000
1 217 000
Niger
15 878 270
153 000
2 599 000
Nigeria
152 217 341
7 000 000
73 099 000
Rwanda
11 055 976
65 000
2 429 000
Sao Tome and Principe
212 679
23 000
64 000
Senegal
14 086 103
1 000 000
6 902 000
Seychelles
88 340
20 000
92 300
Sierra Leone
5 245 695
70 000
1 160 000
Somalia
10 112 453
150 000
641 000
South Africa
49 109 107
9 000 000
46 436 000
Sudan
41 980 182
2 400 000
15 340 000
Swaziland
1 354 051
30 000
656 000
Tanzania
41 892 895
1 500 000
17 677 000
Togo
6 019 877
80 000
2 187 000
Uganda
33 398 682
1 000 000
9 384 000
Zambia
12 056 923
700 000
4 407 000
Zimbabwe
11 651 858
780 000
2 991 000
      TOTAL
844 513 902
44 204 000
311 562 800


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