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Broader Middle East, North Africa and Central Asia

DISCOP ISTANBUL MARKETPLACE OVERVIEW

DISCOP ISTANBUL covers 28 Broader Middle East, North Africa and Central Asia countries representing over 530 million people, 60% of whom are under the age of 25. Around 1000 television channels are transmitting in the region, including dozens of Western channels such as BBC, Discovery, TV5 or Fox.

Over 40 million homes have multichannel TV service, which translates to an incredible 80% penetration rate, the majority of channels transmitting free-to-air. The most popular form of pay-TV service is DTH, with 3 powerful regional leaders: Turkish Digiturk (over 2 million subscribers), panarab ART and Orbit-Showtime.

Qatar and The United Arab Emirates are the most advanced pay TV markets with 70% and 50% of homes, respectively, being furnished with pay TV. Although in other countries these numbers are relatively low - at an average of 11% -, these figures are expected to double by 2014, giving the region important prospects for Pay TV.

The recent explosive growth of mobile subscribers offers a high-growth platform for content distribution. 30 regional operators already offers 3G/3.5G Cellular Services, including mobile Internet and video calling, while 13 operators offer mobile TV.

Despite this economic recession, in 2009 advertising in the MENA region grew 11% in comparison to 2008. Television remains the top advertising media in the region, telcos and government organisations remain the top TV advertising spenders. TV advertising is set to continue to rise and the total advertising spending is forecast to grow at an annual rate of 8% between 2009 and 2013. As the battle for advertising share intensifies, media companies are obliged to focus on the quality of their content.

  • A population of 530 million
  • Over 97 million of television households
  • Over 8 million of Pay TV subscribers
  • 250 million mobile subscribers
  • Area's relative wealth economy
  • Net exporting economies with abundant natural resources
  • GDP growth rates are above 5 percent for several years
  • A tradition of high rates of TV consumption
COUNTRY
POPULATION
TV HOUSEHOLDS
PAY-TV SUBSCRIBERS
Afghanistan
28 395 716
         N/A
        N/A
Algeria
34 178 188
7 000 000
110 000
Armenia
2 967 004
850 000
325 000
Azerbaijan
8 238 672
2 000 000
100 000
Bahrain
728 709
230 000
47 000
Egypt
83 082 869
12 800 000
1 000 000
Georgia
4 615 807
800 000
100 000
Iran
66 429 284
24 000 000
           N/A
Iraq
28 945 569
         N/A
           N/A
Jordan
6 269 285
1 000 000
47 000
Kazakhstan
15 399 437
4 000 000
1 600 000
Kuwait
2 692 526
900 000
160 000
Kyrgyzstan
5 431 700
600 000
50 000
Lebanon
4 017 095
1 250 000
30 000
Libya
6 324 357
730 000
          N/A
Morocco
34 859 364
3 100 000
70 000
Oman
3 418 085
310 000
27 000
Qatar
833 285
130 000
60 000
Saudi Arabia
28 686 633
4 200 000
390 000
Syria
21 762 978
2 600 000
2 000
Tajikistan
7 349 145
3 500 000
56 000
Tunisia
10 486 339
2 000 000
28 000
Turkey
75 517 000
17 640 000
3 600 000
Turkmenistan
4 889 997
1 000 000
50 000
UAE
4 798 491
850 000
555 000
Uzbekistan
27 606 007
6 800 000
340 000
Yemen
22 858 238
1 125 000
      N/A
TOTAL
533 199 304
95 615 000
8 697 000



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