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DISCOP EAST
DISCOP AFRICA
DISCOP MIDDLE EAST
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[Early registration is highly recommended]
 

DISCOP AFRICA 2 / DOWNLOAD PRESENTATIONS

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WEDNESDAY 16 SEPTEMBER 2009
09:15 AM KEYNOTE PRESENTATION: AFRICAN FICTION’S COMING OF AGE
 

With the emergence of major African production hubs, the continent is
beginning to judge quality by their own standards and style. Experts will share with fellow broadcasters and producers: What storylines resonate with the African audience? What format is best for TV? What are the most popular series today?
05:00 PM WHAT CAN ALTERNATIVE CONTENT DISTRIBUTION PLATFORMS OFFER?
 

New content distribution platforms via mobile, broadband, cable and satellite are fast expanding across the continent, providing alternative opportunities for audiovisual content producers to generate revenues. This session will provide an overview of these new platforms’ content acquisitions and coproduction strategies.
06:00 PM KENYA: A HUB FOR INTERNATIONAL FORMAT PRODUCTIONS
 

Leading players in the Kenyan production industry, including government ministers, broadcasters, and producers will discuss new opportunities paving the way for quality and affordable productions in their country.
THURSDAY 17 SEPTEMBER 2009
09:00 AM IN THE NEWS ROOM: FINDING CONTENT THAT MAKES SENSE
 

Accessing news content that meets the programming challenges of African TV stations is not easy. Whether it’s international, national or regional, quality news content is essential for the future development of TV stations across the continent. This session will introduce major news content providers and their strategies designed to meet the demands of the African market.
05:00 PM FIFA WORLD CUP 2010: AFRICAN BROADCAST UPDATE
 
  • Russell SOUTHWOOD / BALANCING ACT
  • Hidenori ARAI / FIFADOWNLOAD (DOWNLOAD)
05:30 PM ATTRACTING VIEWERS WITH SPORTS CONTENT
 

With sports programming attracting wide audiences, notably in the run up to the 2010 games, sports insiders will reveal content and scheduling choices to maximize viewership and profits.
FRIDAY 18 SEPTEMBER 2009
09:00 AM THE EMERGING ROLES OF BRAZIL, CHINA AND INDIA IN THE AFRICAN TELEVISION LANDSCAPE
 

As Brazil, China and India each build strategic partnerships across the African TV sector, this session will present each country’s ongoing and upcoming projects focused on fostering cultural and economic exchanges between their respective country and Africa.
05:00 PM TOOLS & TECHNIQUES TO EFFICIENTLY MANAGE TV AIRTIME SALES
 

This “crash course” designed for African TV airtime sales executives will provide concrete steps on how to effectively manage airtime sales and will discuss the importance of ratings, audience research, and guaranteed ad flight for creating a profitable TV industry.
   


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