DISCOP AFRICA 2013



 
DISCOP AFRICA
DISCOP WEST ASIA

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DISCOP AFRICA 2013
 

DISCOP AFRICA 1 / DOWNLOAD PRESENTATIONS

WEDNESDAY 25 FEBRUARY 2009 LOGO
08:00 AM MAKING DISCOP AFRICA 09 WORK FOR YOU
 

To facilitate networking opportunities during DISCOP AFRICA 09, the organisers will introduce the various participants taking part in the event, and highlight their needs, offerings and expectations. The organisers will also extend their welcome to the Governmental and Non-Governmental Organisations supporting the first edition of DISCOP AFRICA.

08:30 AM HOW TO SUCCEED IN AFRICA
 

This introductory session will provide basic information on Sub-Saharan African television audiences, today’s and tomorrow’s African players, programming and acquisitions budgets, television content trading models, the enforcement of copyright laws, the delivery of broadcast material and the expansion of digital and broadband services.

09:00 AM MADE IN AFRICA: DEVELOPING A WORLDVIEW!
 

Developing sound export strategies for programs and formats produced in Africa is essential to the successful development of Africa's television industry. International distribution and production executives will provide expert recommendations and valuable tips that could help African producers and TV Stations better monetize their content in foreign markets.

10:30 AM INNOVATIVE BARTER SYNDICATION DEALMAKING:
A NEW NETWORK FRONTIER?
 

Throughout Africa, many TV Stations exchange their advertising time for programs to reinforce their content offerings as the lack of cash combined with difficulties sourcing quality television content favour barter rogramming deals in most Sub- Saharan African markets. TV Station managers and programmers, advertisers, media-buying specialists and content suppliers will discuss the long-term positive and negative impact of such trading practices.

11:15 AM GENERATING INCREMENTAL REVENUES
WHAT DO ADVERTISERS WANT?
 

A panel of media-buying experts actively involved in Africa will discuss practical solutions that can help broadcasters increase their revenues: attractive programming schedules, product integration opportunities, detailed demographics and ratings, better reporting, etc.

12:15 AM LOW-COST CONTENT DELIVERY OPTIONS
 

Co-sponsored by SCOPUS and GLOBECAS , this session will examine in detail low-cost content contribution and distribution solutions tailored for the rapidly growing African broadcasting industry.

14:00 PM GETTING AFRICAN REPORTERS CONNECTED
 

Sponsored by Africa Interactive, a company working with almost 500 media professionals in more than 34 African countries, this session will discuss how they enable their local reporters to tell African stories through text, photo and video which are immedately available online.

02:30 PM WHAT CAN THE EUROPEAN UNION AND OTHER INTERNATIONAL GOVERNMENTAL INSTITUTIONS DO FOR YOU ?
 

The European Union and other international governmental institutions have established several projects to aid development in Africa and, more specifically, the development of the audiovisual sector. Representives of these organisations will provide a detailed overview of their strategies designed to assist the African audiovisual sector in their efforts to establish and regulate a sound and profitable industry.

03:30 PM PIONEERING NEW PAY-TV MODELS FOR A WIDER AFRICAN MARKET
 

The pay-TV landscape in Sub-Saharan Africa, which has been stable during the last ten years with two dominant operators and different local offers, has seen a real upheaval in the course of the last three years with the emergence of both new satellite and triple-play offers. What are the consequences of these developments for consumers? How can these offers attract new clients? How can they adapt to the specific consumer habits of new demographic targets?

05:00 PM THE POWER OF LIVE SPORTS EVENTS
 

Universally the most powerful content on television, sports in Africa is facing a milestone in history as they work to enhance the quality of sports coverage and better monetize sports rights on the continent. Can prime African sports content match the English Premier League? What content are major pay-TV operators chasing?

06:00 PM AUB-FIFA STRATEGIC CO-OPERATION : AN INNOVATIVE APPROACH TO SPORTS RIGHTS DISTRIBUTION AND IMPROVING SPORTS JOURNALISM IN AFRICA.
 

Sponsored by FIFA, this session will explore the joint project by AUB and FIFA for a broadcast academy to enhance the quality of football coverage and to assist in the monetization of sports rights in Africa.

06:30 PM FOCUS ON IPTV IN SENEGAL
 

Sponsored by Sonatel Orange, this session will discuss their experience in Senegal with IPTV and the evolution of IPTV on the continent. They will also explore other important structural aspects of the development of this form of broadcasting in Africa.

   


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