CENTRAL AND EASTERN EUROPE

DISCOP BUDAPEST MARKETPLACE OVERVIEW

Most of these countries have suffered from last year’s slowdown, but healthy growth in advertising expenditures is expected in 2010 (2,3%) with television attracting over half of the media-buying investments while in Western countries, television advertising only accounts for 30% of all advertising budgets.

A fast-paced digital switchover process, the emergence of viable IPTV models, the staying power of more than three thousand TV Stations, prove that the countries covered by DISCOP BUDAPEST are now moving to their next phase of maturity.

The Pay-TV market has been expanding quickly in recent months and shows no signs of slowing down. Many territories now have multiple players with growth prospects depending on the development of digital terrestrial television, local telco’s video content distribution strategies and the level of multichannel distribution penetration within each country.

With growth rates more attractive than those seen in more developed world regions, Central and Eastern Europe are rapidly expanding markets offering plenty of opportunities to suppliers of film, finished programs, formats and packaged TV channels.

COUNTRY	POPULATION	TV HOUSEHOLDS	PAY-TV SUBSCRIBERS
Albania	3 639 000	1 000 000	200 000
Belarus	9 648 533	3 700 000	500 000
Bosnia & Herzegovina	4 613 414	1 600 000	150 000
Bulgaria	7 204 687	2 700 000	1 800 000
Croatia	4 489 409	1 400 000	700 000
Cyprus	796 740	263 000	150 000
Czech Republic	10 211 904	3 901 000	2 400 000
Estonia	1 299 371	500 000	250 000
Greece	10 737 428	3 700 000	500 000
Hungary	9 905 596	3 800 000	2 400 000
Israel	7 233 701	1 900 000	1 600 000
Kosovo	2 100 000	200 000	20 000
Latvia	2 231 503	890 000	400 000
Lithuania	3 555 179	1 388 000	555 000
Macedonia	2 066 718	600 000	60 000
Malta	405 165	128 000	76 800
Moldova	4 320 748	1 800 000	100 000
Montenegro	672 180	500 000	50 000
Poland	38 500 000	13 782 000	8 000 000
Romania	22 215 421	7 383 000	5 400 000
Russia	140 041 200	49 000 000	20 000 000
Serbia	8 050 000	3 000 000	500 000
Slovakia	5 463 046	1 938 000	1 356 600
Slovenia	2 005 692	737 000	310 000
Ukraine	45 700 395	18 600 000	4 278 000
TOTAL	347 107 030	123 910 000	51 756 400