Programming of channels quickly became a concern as television content increased. The concept emerged slowly, as television became a mass medium and competition became harder with the proliferation of channels. Today, programming plays an important role in the world of television because it must favor the best possible meeting between programs and target audiences. This "master class" will demonstrate how television programming has become a strategic weapon in the war of the channels.
While at DISCOP, AFRICAN ANIMATION NETWORK, the first African Network of Association of Animators, Annecy International Animated Film Festival and its market (MIFA), have joined forces to launch a call for projects for a pan-African pitch competition of animation competition, this master-class will propose personalized answers and will advise animators, producers and authors of comics, with projects in development and in the search of skills, sources of funding and partnerships with broadcasters and advertisers.
Broadcasting sports events in Francophone Africa is a major challenge, both from a savoir-faire and a financial point. Senegalese wrestling, a sport highly appreciated in the sub region, still does not benefit from it's public demand. Football, until the intervention of President Macky Sall in February 2017, constituted a very important part of national television channels' budget. Basketball, its competitions remains regularly absent from screens. In this context, where demand is greater than supply, how can television channels organize themselves to offer great sports content to their citizens? How to make sports a growth engine for public and local TV stations?
Being able to efficiently transmit sports and events live is one of the challenges that video professionals in Francophone Africa face constantly. LiveU, the pioneer and leader in the field of live IP video services, has been providing live video streaming solutions for TV, mobile, online and social media for over a decade. In this masterclass LiveU will offer their expertise on solutions for covering live events from anywhere in the world.
In 2017, news agencies are still struggling to develop and sustain their model in francophone sub-Saharan Africa, particularly with regard to video. Television publishers remain the main producers of local news. In this session, we will hear international experts give some lines of thought for the realization of attractive and internationally marketable contents. African specialists will explain what “News” formats are acclaimed by the African audiences and the diaspora. We will evaluate the technologies and tools available for the monetization of News contents in the time of convergence. Finally, we will discuss the phenomenon of "Observers", these amateur productions filmed each day by witnesses and study how the TV channels can optimize the content.
Facing the development of an industry that promotes the explosion of new content and platforms, the number of customers to "deliver", the size of catalogs to store, manage, protect and promote is steadily increasing, this master class will propose appropriate, economically viable solutions to producers, sellers and distributors of multi-screen audiovisual contents, facilitating the securing, circulation and marketing of this heritage in Africa and beyond.