Launched in 2015, DISCOP Abidjan facilitates business with, and between, the 34 countries in Africa which have French as an official language and the couple more which also use a significant amount of French such as Algeria and Egypt. In a move to reinforce regional cooperation, DISCOP Abidjan also helps African producers of French-speaking entertainment bridge the gap with the Continent’s English, Portuguese and Swahili speaking territories.
DISCOP Abidjan is held at the end of May in Côte d’Ivoire’s economic capital at the four-star Radisson Blue Hotel, only 500 meters away from the Abidjan International Airport. The event is currently sized to welcome 750+ delegates and offer them a program that includes a market showcasing content available for immediate delivery, works in progress and projects in development, social and networking activities as well as a sidebar program dubbed NEXT GEN and featuring conferences, panel discussions, workshops and pitching sessions.
There is more development to be expected in French-speaking Africa than anywhere else in the world. French-speaking Africa’s entertainment and media sector encompassing movies, internet, television, music, radio and video games is expected to grow by 35% by 2021.
Demographic, economic and social change is underway on the continent, and Africa boasts the fastest-growing French-speaking population in the world. Close to 150 million people speak the language, with that number projected to rise to as many as 600 million by 2050 while the Continent’s population will double to around 2.4 billion people.
The fast-rising presence of global, regional and local industry players at DISCOP Abidjan coincides with the growing need for multi-platform entertainment content on the Continent.
Multinational satellite operator Eutelsat Communications anticipates that the number of digital homes in Africa will reach 75 million by 2021 assuming a smooth rollout of the digital transition.
Conglomerates such as Vivendi, Star Times/Star Sat, BBC Worldwide, MultiChoice, Econet Media, Lagardere Entertainment and Groupe M6, are among the media companies stepping up their presence in Sub-Saharan Africa.
Vivendi’s Canal Plus has been active in Africa for two decades and is the leading pay-tv platform among French-speaking countries on the continent — including Cote d’Ivoire and Morocco, nations on which economists are particularly bullish. Canal Plus now has 2.7 million subscribers in the region, even if 2017 proved to be a challenging period for pay-television operators with some war prices to fight off competition. Dominant firms such as MultiChoice made changes to their various packages to retain customers and appeal to more clients in order to fight off new contenders such as Econet Media and FreeAfrica offering more affordable digital TV subscription options.
Chinese pay-tv firm Star times also expanded its services and the firm now boosts of a presence in 33 countries in Africa It also for the first-time secured rights to air the FIFA World Cup in April, giving it a fighting chance against MultiChoice’s Supersport, which has for years exclusively aired the popular football tournament.
On the production and distribution front, companies such as BBC Worldwide invested a year ago in South African production company Rapid Blue. Based in South Africa, Nigeria and Angola, Rapid Blue produces original productions and international television formats for South African, African and international audiences.
Lagardere Entertainment has also upped its game in Africa, acquiring a majority stake in DIFFA, an independent distributor with rights to approximately 1000 hours of content produced in Francophone Africa. Lagardere Entertainment is also stepping up production in the region and initiating programs to train local media professionals. The company also launched an African version of its branded TV channel GULLI, which is aimed at the young children’s market with a mix of toon series and other kid-friendly programming.
More recently, Groupe M6 purchased a 33-pct. stake in LIFE TV, an acquisition that will see the French company collaborate in creating a new channel for Cote D’Ivoire. LIFE TV will be launched in 2018 and directed at all viewers, with a local content-based program schedule mainly produced internally thanks to the creation of modern production, post-production and dubbing facilities.
DISCOP chose Abidjan as Côte d’Ivoire’s economic capital has established itself as the region’s major distribution and production hub, with many entrepreneurs venturing into feature films, premium television series, animation, game shows and documentaries, and the country’s public broadcaster, RTI, on track to transform the state institution into one of Sub-Saharan’s leading television brand.
Côte d’Ivoire comes at the second place, after the Democratic Republic of Congo, in the Francophone Sub-Saharan Africa ranking. West Africa’s second largest economy, though it was affected by a 35% decrease in global prices of cocoa, its main export, should have in 2017 its GDP exceed $38 billion.
- Global and regional SELLERS of film, television, digital content and adaptation rights
- Major and independent African PRODUCERS of film, television, and digital content
- Film, television, digital content and adaptation rights BUYERS primarily from French-speaking Africa and representing public and commercial broadcasters; cable, satellite and mobile pay-tv operators; streaming platforms; territorial distributors and airlines.
- Entertainment and media industry INFLUENCERS driving growth, investments and regulations across Africa.
Participating packages include 24/7 access to lists of confirmed delegates with contact details business objectives, help to identify prospects, advance and onsite ‘meetings on demand’ services, and support during post-market follow-ups. All delegates have access to the MOD LOUNGE, an area furnished with communal tables available for meetings. In preparation of the market, delegates registered as SELLERS and PRODUCERS can also use the DISCOP ONLINE SHOWROOM to better position video content and works/projects in development in front of BUYERS and deliver the information they need to rapidly evaluate offers, compare prices and transact. Discounted travel packages and visa request filing assistance are also available to all delegates.
- SELLERS | $1.000 per delegate. Price includes listing of up to TEN programs (film, TV series, documentaries, animation, etc.) in the DISCOP ONLINE SHOWROOM.
- PRODUCERS | $250 per delegate. Price includes listing of up to THREE projects and works / projects in development in the DISCOP ONLINE SHOWROOM.
- BUYERS | $250 per delegate. Price includes access to PERSONAL SHOPPING SERVICES that take the hard work out of sourcing global, regional and local suppliers of content available for immediate delivery, adaptation rights and works/projects in development.
- VISITORS | $400 per delegate.
Registration starts FIVE months prior to DISCOP Abidjan and a 50% ‘Early Bird’ discount is available for THREE months. For more comfort and stronger exposure, delegates can also book low-cost, elaborate, individual and umbrella exhibits, high-impact sponsorships, targeted PR functions and advertising in DISBOOK, the show guide handed to all delegates and electronically mailed to the 35,000+ contact strong DISCOP database.