"Creating Relevant Brands for African Audiences"

Hosted by Julien Borde, Head of Channels for EMEA, and Ariane Suveg, Programming Director and Head of Kids Content

WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, Warner Bros., TNT, TBS, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. 

In this panel, WarnerMedia Africa will present how our international television channels, such as Cartoon Network, Boomerang or TNT, works to create a brand experience that feels relevant for a local African audience. The panelists will focus on the subject of localization and discussing it from all points of angles relevant for our business: through on-air programming that resonates with local habits and celebrations, subtitles in local languages, communication and marketing that is up-to-date with local trends, collaborating with local partners as well as creating original local content. The session will then develop specifically on Cartoon Network’s ambition to create animation content in Africa, by bringing recent partners and talents from the initiative “Cartoon Network Creative Lab” to a round table and discussion, as well as revealing the three winning shorts.