Next Gen Conference | Panel Discussion SPOTLIGHT ON THE MIDDLE EAST: RAMADAN 2018

Ramadan the most important month of the year for most MENA broadcasters, as the majority of their advertising revenues will be generated in the holy month.

  • What is a typical MENA broadcaster Ramadan grid, and how do broadcasters decide what programs to acquire for Ramadan?
  • What percentage of a MENA broadcaster's annual programming budget is spent on Ramadan acquisitions?
  • How big is the spike in TV viewership in Ramadan? What genres & styles of programming recorded the highest viewership minutes in 2017?
  • What does “exclusive" really mean for Ramadan programming in the MENA FTA market? Is OTT changing the rules of the game?
  • Post-Ramadan: How do broadcasters measure success rates of the titles they’ve acquired to help in determining future acquisition decisions?

Moderator: Heba Korayem, Client Director, mena.tv (UAE)        

Panelists:

  • Amr El-Feky, CEO, D Media Group (Egypt)
  • Samer Geissah, Vice Predient of Innovation, du Telecom (UAE)
  • Manar al Amin, Executive Manager, CBC (Egypt)
  • Mostafa El Sakka, Channel Director, ON E & ON Drama (Egypt)

Next Gen Conference | Presentations & Panel Discussion DISCOVER KOREA | Emergence of the new captivating TV formats

  • KOCCA Opening by Sang Wook Park
  • Format pitching, Presentation 1 - Jess Lee from JTBC and Presentation 2 - Insoon Kim from SBS
  • Panel Discussion, Strength of Korean TV content and way of tapping into Arabic media market

Moderator: Ashwaq Al Atoli, Al Arbiya News Channel (UAE)

Panelists:

  • Jess Lee, General Manager, JTBC (Korea)
  • Insoon Kim, Producer, SBS (Korea)
  • Khulud Homos, CEO, Arab Format Lab (UAE)
  • Anne Kang Sim, Managing Director, Port Partners (UAE)

Next Gen Conference | Panel Discussion: SPOTLIGHT ON THE MIDDLE EAST: RAMADAN PRODUCTION

How is a Drama series created for Ramadan different than any other Series? 

Time constraints and funding constraints are the two main factors Ramadan producers face. Which is more manageable?

Ramadan Drama is typically 30 episodes. Are there any indicators in the market for changing this trend? Are broadcasters open to shorter/ longer series that can accommodate a good story?

Given that approximately 30% of linear ad spend happens during Ramadan, How is the gradual shift to Digital viewing affecting Ramadan Drama producers? Are your target buyers different? Is there competition between platforms? 

Moderator: Marwan Helayel, Managing Director, Trivium Media (UAE)

Panelists: 

  • Safa Aburizk , Managing Partner, Beelink Productions (UAE)
  • Tarek El Geddawy, ADViCE media solutions (UAE)

Arab Format Accelerator | PITCHING SESSION

Participating Jurors:

Fadi Ismail, Director of Group Drama (Productions & Distribution) O3 Productions/MBC Group (UAE)

Yahya Sameh, CEO, PromOmedia (Egypt)

Justus Verker, CEO, FCCE (Nertherlands)

Jan Salling, CEO, Missing Link Media & co-Chairman, FRAPA (Denmark)

Mai El Khalifa, Head of Production and Business Development Senior Manager, Dubai TV (UAE)