Africa is in the midst of sweeping transformations as advances in technology and infrastructure continue to reshape when, where, and how entertainment film, television and digital content is consumed. 500+ public and commercial broadcasters, premium channels, pay-tv operators, telco, mobile networks and streaming platforms service a world region encompassing 54 countries, with close to 1.25 billion people, 80% of them under the age of 30, five main languages, and the largest mobile money market across the globe.
Because doing business in Africa is not easy, we help content distributors and producers cater to the growing and shifting demands of the African marketplace. We offer TWO FORMULAS tailored for companies ready to travel to Africa and others who prefer to explore opportunities from afar.
Both formulas combine the power of quantifiable data, face-to-face meetings, video marketing, sales trips across Africa and solid relationships with all the key content buyers servicing Africa’s fast-growing consumer marketplace as well as with the brands who consider that television is still the most powerful ad medium on the continent.
We organize three markets a year in Abidjan, Cairo and Johannesburg. For three days, global companies, local distributors and independent producers are paired with regional content buyers. These markets also cover coproduction and put projects in development under the sight of key players seeking original content, fresh talent, and new ideas.
We offer an all-inclusive participating option that provides entrance to all of our markets during a one-year period.
In addition, you can book a Meeting Table for more comfort and privacy.
We offer a White Label solution to expose your content, engage buyers and generate qualified leads for a whole year. Without leaving home and without the investment in recruiting, training and costly marketing expenses. Your programs will be featured in a virtual showroom and during our markets. At all times buyers can request the assistance of personal shoppers briefed on the merits of your offerings. Your content will be promoted through targeted email blasts and presented face-to-face to buyers during the multiple trips we undertake across Africa.
We will operate under your banner, share progress reports every month, and deliver results in the form of bespoke databases of prospects in Africa’s main entertainment and media marketplaces; pre-qualified leads with a solid interest; and valid requests for more information.