HOW IMPORTANT IS THE AFRICAN MARKETPLACE?
Based on the registered participants at the DISCOP MARKETS, we’ve noticed the fast-rising presence of global, regional and local industry players in Africa, and the growing need for multi-platform entertainment content.
Africa’s entertainment and media sectors are expected to grow by 35% in the next five years. Many reports anticipate that by 2021, 45% of the 170 million television homes in Africa will have access to pay-tv services (75 million) while the number of pay-tv subscribers will increase by 74% and hit 40.89 million by 2023 – up from 23.49 million at the end of 2017 – of which 20.89 million of which will be satellite TV and 17.53 million digital terrestrial television customers.
Pay-tv revenue is forecast to climb to $6.64 billion by 2023 (vs. $4.75 billion in 2017.)
Challenging traditional models of television viewing, the launch of new digital streaming platforms like VOD (Video on Demand) and OTT (Over the Top) is slowly but surely fragmenting a marketplace where television content becomes more readily accessible.
WHY SHOULD I CONSIDER DISTRIBUTING MY CONTENT IN “EMERGING” COUNTRIES?
The television content export industry is worth $16 billion (2016). 80% of international television content trade is generated by 50 “developed” countries, most of it during 4 major annual industry gatherings: the MIPCOM and MIPTV markets held in Cannes (France); the NATPE convention held in Miami (USA); and the LA SCREENINGS held informally all over Los Angeles and Burbank (USA).
140 “emerging” countries representing 75% of the world’s population generate 20% of the industry’s global export revenues. A vast portion of these transactions with “emerging” countries takes place during the DISCOP Markets.
Fast-developing world regions are now the defining feature of the international television content industry, one that has grown fourfold in the past 25 years servicing an ever-growing number of broadcasters and other distribution platforms operating in the 190 countries that are open for business.
WHAT REGIONS ARE COVERED BY DISCOP CLUB?
DISCOP CLUB has been designed for acquisition executives (A.K.A Buyers) servicing Africa and the Middle East. With a combined population of 1.5 billion, Africa and the Middle East are reasserting themselves as the world’s most coveted entertainment and media marketplaces.
Africa and the Middle East still account for a very marginal share in B2B content trading, both in volume and in value. However, these regions anticipate dynamic growth in the near future. Strong smartphone penetration, the falling cost of data and rising disposable income will put hundreds of millions of potential content consumers in play, 70% or them under the age of 25.
WHAT ARE THE DIFFERENCES BETWEEN THE DISCOP MARKETS AND DISCOP CLUB ?
CLUB DISCOP is an extension of the DISCOP brand that has been servicing the television industry for more than 25 years through the organization of the DISCOP Markets.
While the DISCOP Markets are face to face B2B gatherings taking place at specific dates and locations, DISCOP CLUB is an online all year long B2B service facilitating the international commerce of film and television content. In other words, CLUB DISCOP expands the range of “deal-making” services offered by the DISCOP Markets and offers to new customers or non-DISCOP Markets participants a simple option to access the African marketplace.
WHY LAUNCHING DISCOP CLUB NOW?
Across the industry, whether in film, television, or digital, today’s entertainment landscape is more complex, changing, and fragmented than ever. And it also covers more of the planet than ever, with opportunities lurking in unusual or as yet “undiscovered” places.
To survive and thrive, film and television content sellers - who have incredibly hectic lives, juggling marketplace research, sales calls, business trips, follow-up efforts and social lives and families - must spot those up-and-coming global opportunities, while adjusting to quickly evolving consumer habits and tastes, as well as to a variety of unforeseen challenges: travel safety, and last but not least, weakening economies in “developed” marketplaces.
The current glut of new movies, television shows and adaptation rights available for global licensing has also created a huge challenge for the industry.
In addition to this current context, two main reasons drive the launch of DISCOP CLUB:
1/ Help Sellers, Producers, Distributors explore all the opportunities created by many countries open for business in Africa and their ever-growing number of platforms seeking content.
2/ Better engage with an expanding demographic of film, television and digital content buyers across Africa, and filling a needs that they expressed.
WHAT IS THE PREFERRED MODE OF COMMUNICATION OF AFRICAN BUYERS?
In African there’s an expanding demographic of film, television and digital content. 90% of these buyers are globetrotting and impatient millennials who spend 35% of their time on the phone. They have a different approach to buying content than their older peers. They multi-task, hunt for bargains and are more global, more entrepreneurial and bigger on individuality. To stay ahead of the curve and boost productivity, these digital savvy buyers increasingly use their pc, tablets and smartphones to work and to source new content.
DISCOP CLUB, will provide them with a all year long 24/7 online video portfolio, a personalized attention, and a higher level of matchmaking to make their buying experience more digital.
HOW CAN I REACH OUT QUALIFIED BUYERS IN AFRICA?
Unless you have been traveling yourself across Africa to meet with buyers, or you have been attending few DISCOP Markets, it’s impossible to get an updated listing of qualified and reliable buyers.
We have been organizing the DISCOP Markets in Africa for more than 10 years (in Senegal, Ghana, Rwanda, Kenya, South Africa, Tanzania, Côte d’Ivoire). We know personally all the important buyers on a personal level because they attend our markets. Plus, our management team frequently updates the database and maintains Buyer relationships all year round through regular phone correspondence.
If you book a DISCOP CLUB Introductory Package, we will provide you with the full database of targeted buyers across Africa.
DO I HAVE TO ATTEND A DISCOP MARKET IN ORDER TO HAVE MY CONTENT FEATURED ON DISCOP CLUB?
No, you don’t need to register to a DISCOP MARKET to have your content featured on DISCOP CLUB. Our Introductory Package has been designed for new customers and non-participants to our DISCOP Markets..
However, when you register to a DISCOP Market as a Seller or as a Producer, you are entitled with a free Package of 5 programs for 12 months, in addition to the other benefits (Early access to list of confirmed delegates with contact details ; Onsite access to the ‘Meetings on Demand’ lounge ; Access to final list of delegates in attendance one week after the market ; Assistance in post-market follow-up procedures ; Access to the sidebar conference, development, screening and knowledge-transfer program ; Invitation to networking events and evening functions; Visa request assistance.) You can check DISCOP JOHANNESBURG 2019 PRESENTATION HERE - DISCOP ABIDJAN PRESENTATION HERE
HOW CAN DISCOP CLUB HELP ME SHOWCASE MY PROGRAMS TO POTENTIAL BUYERS?
Once displayed on the platform, television content buyers searching for new programs will be able to screen your content in a online viewing environment. Buyers with questions will be able to access 24/7 multilingual live chat support.
DISCOP CLUB marketing campaigns will stimulate the curiosity of the Buyers with regular input about trends in video programming, new arrivals on DISCOP CLUB, …
WHAT KIND OF CONTENT IS SHOWCASED ON DISCOP CLUB?
DISCOP CLUB proudly features a diverse catalog of international and local content consisting of independent films, documentaries, news programs, TV series, dramas, competition formats, talk shows, digital web series, and much, much more.
DISCOP CLUB contains a wide array of projects in various stages of production. In our 'digital showroom,' we showcase mainly completed content that’s ready for distribution, and also projects in development (pre-production), and works in progress (filming or in post-production).
WHAT IS INCLUDED IN THE INTRODUCTORY OFFER OF $500 PER YEAR?
When Producers and Sellers purchase our $500 introductory package, they are entitled to showcase 5 properties onto DISCOP CLUB for a full year.
In addition to uploading content onto the platform, Producers and Sellers will be given access to our full database of targeted buyers across Africa, and three “lead generation” reports every month, based on who watched your videos, who asked questions, who requested a meeting. These reports along with other data analytics will help you and your team formulate more calculated marketing strategies for your content.
HOW CAN I KNOW WHO IS WATCHING MY VIDEOS?
HOW CAN I FOLLOW UP WITH BUYERS WHO HAVE SHOWED INTEREST IN MY VIDEOS?
CAN I SWAP OUT ONE PROGRAM FOR ANOTHER DURING THE 12 MONTHS PERIOD?
Once its featured in the digital showroom, you can’t swap one program out for another. However, you can update the metadata or request that your program be removed. If you want to feature additional programs, you must purchase a $500 USD package of 5 programs for 12 months.
WHAT HAPPENS TO MY 5 PROGRAMS AFTER THE 12 MONTH PERIOD?
Option 1: After the period of 12 months, you will be offered to book a new package of 5 programs for 12 month at $500 USD. You may chose to keep the 5 same programs or to upload new programs.
If you don’t want to renew the subscription, the 5 programs will be deleted from the platform.
WHAT HAPPENS IF MY PROGRAM(S) IS NOT AVAILABLE FOR PURCHASE IN AFRICA AND THE MIDDLE EAST?
Then it is useless to feature your programs on DISCOP CLUB.
WHAT HAPPENS IF MY PROGRAM(S) ARE NOT AVAILABLE EVERYWHERE IN AFRICA AND THE MIDDLE EAST?
When you fill the METADATA FORM to submit your program, you are asked to list the territories by answering 3 questions:
Is the program available in: NORTHERN AFRICA? SUB-SAHARAN AFRICA? THE MIDDLE EAST?
Within these regions, you can list the countries where the content is NOT available
This information can be updated whenever you wish during the period of 12 months.
DO YOU HAVE A BOOKING OPTION FOR LESS THAN 5 PROGRAMS? HOW MUCH IS IT FOR 1 PROGRAM ONLY?
HOW MY CONTENT WILL BE FEATURED ON DISCOP CLUB?
Each program/project are displayed within a player.
For each Program / Project submitted, you can feature at least 1 of these 3 options:
· 1 - A Trailer (visible to all viewers on DISCOP Club)
· 2 - A full-length version or full-length episode (restricted screening available exclusively to DISCOP CLUB and DISCOP MARKETS Registered Buyers)
· 3 - A thumbnail image (primarily for Projects in Development)
In case you don’t submit a video file, the content will be featured with a static image only.
The data about each program/project is visible to all visitors.
Buyers can filter their search, based on basic information such as content type (film, TV, etc.), genre, status, available territories.
HOW DO I KNOW MY CONTENT IS SECURED?
Sellers and Producers can feel confident knowing their content is safely protected, thanks to ZYPE, the secure hosting and distribution video platform we use to store your files. ZYPE ensures video content is stored and delivered with security in mind. ZYPE's Video Access Protection service utilizes token-based authentication with content expiration. This provides security to protect video content from unauthorized access, while maintaining ubiquitous device support. The technology includes the ability to whitelist users by geographic location. In addition, all authentication viewing is logged so we can monitor for abuse and take action against users that violate our terms of service.
WHAT IS THE QUALITY OF DISCOP CLUB PLAYERS?
DISCOP CLUB provides a fast and high quality video playback experience for viewers across desktop and mobile web. ZYPE’s web player supports Adaptive Bitrate streaming support (ABR) which helps optimize the streaming experience for viewers, based on their current bandwidth. If a viewer's bandwidth changes during video playback, the stream will automatically adjust according to their current bandwidth capacity. The player focuses on displaying the most optimal quality based on historic bandwidth data and knowledge of the network conditions.
WHO TO CONTACT FOR QUESTIONS AND CONCERNS?
Andrew BOOZER is your main contact once you have booked a package. Andrew is DISCOP CLUB’s Content Promotions Manager. You can reach him by email at firstname.lastname@example.org or by phone (in Los Angeles): +1 323 782 1029
You can also email email@example.com or use our Chat Box.