This discussion with high-powered Streaming/VOD executives will evaluate the impact of Streaming/VOD platforms on original content production shot in Arabic. High-quality localized content is on the rise in the Middle East and the competing platforms are searching for the next big programs to come out of the region in order to provide the best local content to their audience. What are they looking for? How much are the budgets? What are their buying strategies? How are the investing in the local growth in terms of content, facilities, knowledge and human resources?

Moderator: Heba Korayem, Head of Content,


  • Nader Sobhan, Co-Founder & Global Strategy Advisor, iflix MENA (UAE)
  • Constantinos Papavassilopoulos, Principal Research Analyst, IHS Markit (UK)
  • Wesam Kattan, Vice President: Content & Marketing, Vuclip (UAE)
  • Tareq Abu-Lughod, Co-Founder, Istikana (Jordan)