What TV shows are Saudi Arabia’s 33 million inhabitants watching?

  • What is SMMC and why its data is the only legitimate measure of audience viewing in Saudi Arabia
  • the performance of Arabic productions during Ramadan in particular
  • the performance of international shows (Turkish, American, Indian, Korean, European etc) throughout the year

Presented by Dr. Riyadh Najm, CEO, Saudi Media Measurement Company (SMMC) (KSA)