WHY AFRICA NOW!

Africa and the Middle East are the world fastest entertainment and media landscapes. The target market is estimated to grow by 80% in the next five years.

By 2030, thanks to a growing middle class, all indicators point to positive future development -especially in the entertainment and media sectors.

Across these world regions, data costs are decreasing, while mobile connectivity and fiber uptake are on the rise. The launch of digital terrestrial television, the rise of streaming platforms, and a broader acceptance of Online shopping will make video entertainment more readily available and put hundreds of millions of potential customers in play –75% of them under the age of 25

7 of the 10 fastest growing Internet population in the world are in Africa. By 2025 most of the global increase in mobile Internet penetration will come from Africa.

Online Internet traffic is fore-casted to grow twelve-fold across Africa over the next 5 years.

A fifth of under 16 year old, who account for more than 40% of the population is most countries of the region have a mobile subscription.

In Sub-Saharan Africa, by 2020 there will be: 535 million unique mobile subscribers - 500 million smart phones. 1 billion mobile broadband connections. 500 million broadband connections.

Smart-phone usage along the up-tick of mobile broadband services are driving demand for video streaming.

Content and adaptation rights business will nearly double in the next five years.